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A recent study of the marketplace by
Nielsen//Net Ratings found more than 200 million Americans (or 75%)
are using the Internet.
Those who shopped online in 2003 spent $17.2 billion online in just
the fourth quarter alone.
Research firms anticipate that, in 2004, the number of online
shoppers will increase by 14 percent, representing 30
percent of the U.S. population.
In four more years, half the country’s population will be
purchasing online. |
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